Antvertising

20 04 2007

Wow, that headline is one of the worst puns I’ve ever written. Honest. But I’m not a copywriter so suck it up. Came across this innovative ad on Ads of the World

sugar_free_ants.jpg

Using syrup made from the sugar-free product, the agency, Rediffusion DYR, essentially drew the message with ants. Brilliant!

Check out this video of ants in action.





Sucky Clients

20 04 2007

Designer’sMind has a great article titled Five reasons to turn down a potential client.

I don’t have any money, but this will get you some great exposure!

I’m not sure what I want, and I won’t pay if I don’t like it.

I have a few other designers in mind, can you create a few mock-ups and maybe I’ll pick you?

The have a pretty good writeups on why you turn down clients who say these things. What isn’t addressed the part if this dialog that is the designers’ responsibility, client communication.

I’ve always said that 80% of successful design is client communication, the creativity you should have already had down pat or you’re in the wrong business to begin with. You have to learn to no only ‘sell’ the design but teach the client the value of the design. If they bought a truck for $60,000, the value and investment is very tangible. When the client is shopping around for a $60,000 website value is a capital investment as much as a truck. That’s the hardest part about design is showing a client why clear messages and identity positions them for future growth, creating a sustainable consumer market.

What you should take from wisecrack advice in DesignersMind is always work raise the value of your design and all creative work. Work on Spec, ‘pro-bono’ work for clients with money, and overly-cautious clients damage that, but remember it’s also up to you to find ways to teach the client along the way. If the client doesn’t feel they are part of the process, all you’re doing is student work.

Five reasons to turn down a potential client [DesignersMind]





A Matter of Perspective

13 04 2007

cardiffbaybaraggeillusion.jpg

BBC has a slideshow of a clever piece of public art in Cardiff Bay

Swiss artist Felice Varini and his team created an unusual piece of public art that is set to baffle and fascinate visitors to Cardiff Bay barrage.

Public art at Cardiff Bay barrage [BBC News]





Corporate Raiders of the Lost Art

12 04 2007

It’s widely known that corporations liberally borrow or co-opt emerging youth culture in order to remain relevant to the under-35 consumer. However some companies, notably clothing designers are so morally and creatively bankrupt they will actually steal art and designs from smaller designers in order to meet the bottom line. Or even worse, re-purpose artwork of creative firm outside of the contractual accepted usage.

Urban Counterfeiters
is dedicated to “bringing American consumers reports from small companies and artists who have been taken advantage of by large corporations.”, mostly centered around the shenanigans of Urban Outfitters and their blatant lifting of the artwork of others.

urbancounter.jpg

Check out their entry from March 17 about Crown Farmer getting jacked by the Man.

URBAN OUTFITTERS FUCKS CROWNFARMER (AGAIN) [Urban Counterfeiters]





Gridlock

10 04 2007

It surprises and shocks me to see how many print designers fail to use a grid. How big should I make the logo? How long should the lines lengths be? Where should the hero shot go? Well if you used a grid, you’d know all these questions, everything you have just fits into place.

This goes doubly so for web design, and usage of the grid system with web designers is abysmal. Stick to your grid and you never have to worry about placement of elements again, and you can spend more time padding your invoice.

So listen up hacks and follow this excellent tutorial created by
Mark Boulton.








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