I caught this on CL today:
we’re trying to choose a graphic designer for a new start up. we need art for any or all of the below:
art work (for the site, banner ads, print ads, etc.)
if you are interested, please submit some ideas FOR OUR SITE. (we’re not interested in samples of past work.). if we choose your work/concept for our site, we will buy your work off you and hire you to complete it. we currently have no art or site concept. it’s wide open.
SonicJunkie.net will sell exclusive unreleased downlaodable singles from indie and punk artsts from labels such as: Epitaph, Jade Tree, Vagrant, Matador, Victory, Fueled by Ramen, etc.
I wish Craigslist had a ‘This job is bullshit.” button, this way I could flag all the “Wanted: Receptionist/Production Artist. or Hiring: Web Artist/Customer Service Rep” jobs I see. I’m not joking about that, I’ve seen the postings.
I sent them a very nice letter, hopefully educating these folks that asking for Work on Spec is a no-no in the design industry. It seemed odd that a company that is trying to help funnel some revenue to small indie music acts is in essence actively trying to scam graphic designers.
I did also note that no freelancer worth his or her salt would do a work-on-spec and at best they are going to get submissions from a bunch of newly-graduated art school hacks.
I’ve always told junior designers 80% of design is client communication, a good solutions come from discussion with the client about what they are trying accomplish and what about them needs to be projected to the audience.